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Why AI writing still disappoints
For six months, we have been using AI agents to help draft scripts and story angles for Fear & Greed — Australia’s most popular business podcast! Listen here . We have seen some entertaining failures.
Updates
Latest updates
Recent writing and commentary from Aylmer Anderson.
What is news?
A workshop we do for our clients from time to time focuses on helping them understand how journalists make decisions on what is newsworthy and judge the relative weight they should give to the stories they run. When you read a news website or watch the evening news, it seems as though the stories are presented effortlessly in order of importance.
How to generate great content ideas
At The Australian Financial Review there used to be a cherished tradition. For every major news event a small group of reporters and section editors would retreat to a room with a whiteboard and hammer out a dozen angles on the story—who did it affect, who wins, what happens next, what did this person think, can we interview so-and-so and on and on.
Generating ideas: Understanding Content
Aylmer Anderson has begun producing a short podcast to accompany our newsletter. Edition 4 reveals our 10 steps to generate better ideas for content in your organisation.
Why writing well matters
If you read something that is well written, you understand it first time around. When it is poorly written, you find yourself re-reading sentences. In the media and in business, this mostly means short sentences using simple and accurate words.
Writing well: Understanding Content
Aylmer Anderson has begun producing a short podcast to accompany our newsletter. Edition 3 discusses what good writing looks like, why it’s so important and how you can improve the writing in your organisation.